Why Realtors Love Colorful Yard Signs

Realtors love colorful yard signs.  It is a simple fact.  There are many reasons why this has become fact and knowing the reasons will help you to better design your signage.  We have grouped together the best reasons to use colorful yard signs.  Keep reading to find out why your signs should be more colorful.

Color Attracts Attention

The most important reason to use colorful yard signs, is that they attract attention.  When someone sees a bunch of bright colors, they automatically look.  This is especially true for brighter colors such as the neon colors or yellows and oranges.  But in general, as long as the colors stand out from the background, the more attention they will attract.

Black and White Is Boring

If you have simple black and white signs they are boring.  People will see them occasionally but when they do see them, there is nothing there to make them stand out.  Color helps to craft something that will stand out in the signage, even if just the lettering is colored, it can make a difference.

Color Creates Branding

Branding is an important part of being a business.  Your brand is how people recognize who you are.  Everything from your font to your logo is your brand.  Color also contributes to your brand.  Think of major companies that you know and you can probably associate color with them such as Keller Williams’ red and white.

Color Can Convey/Invoke Emotion

Colors both represent and invoke emotion.  Learning to use colors for this purpose can make your signs influence people to feel a certain way when they see your properties.  For example, you can convey excitement, calm, joy, or just about any other emotion with your signage.  Red is an example of this, people see red as a color that conveys urgency and that is why it is used in stop signs.

Creating colorful yard signs will help you to stand out in the real estate world.  Senior real estate agencies love colorful signs.  Just ensure that your signs aren’t annoyingly colorful and that the color on the signage doesn’t clash.